Creative Direction Content Strategy Copywriting Campaign Management Branding SEO/SEM Writing Content Marketing UX Strategy Brand Development Multicultural Advertising Information Architecture Analytics Social Media Event Marketing Enterprise Content Management ABM Marketing Email Marketing AI Content Generation
July 2018 - Present
Sr. Manager, Content Marketing
B2B digital content management and strategy for Enterprise Legal Management division of Wolters Kluwer, ELM Solutions. Working with Marketing, Product Management and Product Marketing teams to ensure governance and quality thought-leadership content.
May 2018 - March 2023
Sr. Content Strategist
Consulting with global FinTech & InsurTech firm in content strategy, creation, and implementation of content requirements for mobile-first, B2B and B2C digital payment and loyalty solutions for banks, neo-banks, airlines, and other clients in partnership with Visa.
November 2020 - March 2022
Sr. Content Strategist
Planned and developed content initiatives for Wunderman Thompson’s hub in Atlanta, GA. Such projects involved the collaboration of strategists, UX and creative / design teams across various WT areas.
2015 - 2018
Sr. Digital Content Strategist
Worked with digital marketing teams in UX, UI, business analysts, analytics, brand and social media to streamline enterprise content strategies for asset management experiences. Implemented SEO and metadata guidelines and influenced best practices across the board.
2014 - 02015
Lopez Negrete Communications
Digital Creative Director
Managed digital and social campaigns for US Hispanic Market, specializing in digital content outputs for Verizon, Chrysler and Walmart clients.
2012 - 2014
Creative Manager, Content Strategy
Led digital marketing creative and content strategy for BBVA/ Compass, Shell, Adobe, Chrysler, Fiat, Ram Trucks and other Fortune 500 brands. Oversaw creative teams and content strategy with Sapient UX/IA teams, social strategists and creative.
Universidad de la Republica
Bachelor of Communication
Master of Marketing
People who put in good words for me
Chrystal Williams, CSPO
Head of Global Distribution Digital Solutions
"Rod consistently demonstrated his digital content marketing abilities on several critical business initiatives – successfully helping the firm achieve the highest traffic from search engines to product storefronts, while also generating sales revenue for the firm through site user conversions.
It was a privilege to manage and work with Rod. I am confident that he will continue to show the same high level of performance and commitment to excellence in the future."