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Professional Summary

International marketing leader with awarded accomplishments on web, digital and mobile experiences with recent focus on B2B Marketing (Banking & Finance, Fintech and Legaltech).

Fluent in English and Spanish, Intermediate in Portuguese and French.

Skills

Creative Direction  Content Strategy  Copywriting    Campaign Management    Branding  SEO/SEM Writing  Content Marketing  UX Strategy  Brand Development  Multicultural Advertising  Information Architecture Analytics  Social Media    Event Marketing    Enterprise Content Management  ABM Marketing  Email Marketing  AI Content Generation

Work Experience

July 2018 - Present

Wolters Kluwer

Sr. Manager, Content Marketing

B2B digital content management and strategy for Enterprise Legal Management division of Wolters Kluwer, ELM Solutions. Working with Marketing, Product Management and Product Marketing teams to ensure governance and quality thought-leadership content.

May 2018 - March 2023

novae

Sr. Content Strategist

Consulting with global FinTech & InsurTech firm in content strategy, creation, and implementation of content requirements for mobile-first, B2B and B2C digital payment and loyalty solutions for banks, neo-banks, airlines, and other clients in partnership with Visa.

November 2020 - March 2022

Wunderman Thompson

Sr. Content Strategist 

Planned and developed content initiatives for Wunderman Thompson’s hub in Atlanta, GA. Such projects involved the collaboration of strategists, UX and creative / design teams across various WT areas.

2015 - 2018

Invesco

Sr. Digital Content Strategist

Worked with digital marketing teams in UX, UI, business analysts, analytics, brand and social media to streamline enterprise content strategies for asset management experiences. Implemented SEO and metadata guidelines and influenced best practices across the board.

2014 - 02015

Lopez Negrete Communications

Digital Creative Director

Managed digital and social campaigns for US Hispanic Market, specializing in digital content outputs for Verizon, Chrysler and Walmart clients.

2012 - 2014

Publicist Sapient

Creative Manager, Content Strategy

Led digital marketing creative and content strategy for BBVA/ Compass, Shell, Adobe, Chrysler, Fiat, Ram Trucks and other Fortune 500 brands. Oversaw creative teams and content strategy with Sapient UX/IA teams, social strategists and creative.  

Education

2001

Universidad de la Republica

Bachelor of Communication

2004

Universidad ORT

Master of Marketing

People who put in good words for me

Chrystal Williams, CSPO  
Head of Global Distribution Digital Solutions

"Rod consistently demonstrated his digital content marketing abilities on several critical business initiatives – successfully helping the firm achieve the highest traffic from search engines to product storefronts, while also generating sales revenue for the firm through site user conversions. 

It was a privilege to manage and work with Rod. I am confident that he will continue to show the same high level of performance and commitment to excellence in the future."

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