Wolters Kluwer ELM Solutions Content Leadership
Planned, managed, and deployed B2B thought leadership content for Wolters Kluwer ELM Solutions, resulting in a 5.2% year-over-year increase in share of voice and 29% growth in social audience, all while raising content volume by 22.5% YoY via own Content Factory workstream.
Wolters Kluwer ELM Solutions Legal Podcast
Created and managed the first Wolters Kluwer ELM Solutions podcast show, Legal Leaders Exchange. One year after release, the podcast audience grew organically by a whopping 430% thanks to organic traffic, external communication and social media push.
Corporate Web Migration
Invesco Corporate Website Migration
After the global site migration of invesco.com into Magnolia, I worked with UX, marketing, design and development teams to achieve the highest possible organic traffic from search engines to product pages, resulting in 70% of the website traffic directed from organic search compared to a 45% industry benchmark.
Invesco CollegeBound (529 Plan) release
Spearheaded the launch of Invesco's new 529 investment portfolio with enterprise content strategy and actionable content for Invesco’s internal stakeholders, including data and insights for thought leadership SMEs, SEO teams, social media teams and user experience peers.
CryptMi.com Market Release
In partnership with global payments giant Visa, the groundbreaking release of the first digital solution enabled direct consumers to make instant swaps between rewards, cryptocurrencies and fiat money to buy everyday essentials online, in store, even in the metaverse.
One Web Integration
Hexagon OneWeb Global Website Integration
I spearheaded content strategy for the Hexagon OneWeb project, merging 45+ websites and resource centers into one master content hub including web, editorial and social media. Handed out content governance models for web architecture, editorial content workflows and global brand content guidelines.
Full Site Redesign
Chrysler Brand & Models Full Site Redesign
Chrysler's full brand and model website redesign took 7 months and required collaborative efforts from more than 40 SapientNitro's specialists including Project Managers, Content Strategists, Experience Designers, Information Architects, Designers, Copywriters and Developers. The redesigned sites delivered a seamless integration with new branding guidelines and assets and full compatibility with mobile platforms for Chrysler, Fiat and Jeep.
Marines.com Enterprise Content Strategy
Supported Wunderman Thompson’s Marines national account through the development of an enterprise content strategy plan to govern, deploy and optimize Marines.com (web) and Squad Bay (mobile) content in record time, just under three months.
This initiative used soccer as a platform to bring electricity to Latin American communities in need. It all began with an online game in which players accrued points that went toward providing thousands of real soccer balls to communities in Latin America lacking electricity. There, kids play soccer with the donated balls, which have a unique feature: every 15 minutes of play generate three hours of power when a light is plugged into a socket embedded in the soccer ball. The success was certainly huge: State Farm saw U.S. Hispanic insurance quotes grow 44% and registered a 47% increase in sales.
State Farm Play Today, Illuminate tomorrow (Alma DDB)
Two well-known NBA stars, Kevin Durant and James Harden, became the epicenter of the #realfan social media campaign. The hashtag, introduced in conjunction with the launch of NBA Banking, encouraged fans to boast their fandom posting photos to Instagram and twitter, while giving them the chance to win trips, NBA gear and memorabilia during the NBA All-Star Weekend. BBVA comfortably exceeded their marketing goals just days after this release.
BBVA Compass NBA #realfan
The SapientNitro team invented HypeMeter—a real-time, interactive that measures at-event, social, and mobile buzz to boil down each moment of X Games to a score from 1 to 100. Thousands of fans cheered together using Twitter, Facebook and mobile gaming—tapping a tablet or shaking a mobile phone—to add hype when the biggest moments happen. The HypeMeter gave fans a new way to identify the biggest X Games highlights at a glance, while giving ESPN a new way to serve up their content. The activation helped drive considerable yearly gains for XGames.com—including site visits up 72%, page views up 99%.
ESPN X Games The Hypemeter (SapientNitro)
SapientNitro helped BBVA launch a global Facebook-driven social campaign to not only increase BBVA's Facebook fan base while increasing conversions. That is, to garner not just followers but also customers. The campaign drove users' attention through tactical, need-based solutions such as buying a house, a car, going on vacation or retiring, all in a simple Facebook tab that ended up driving more than 35,000 new likes in record time.