To get New Yorkers to visit Florida during the winter, the Florida tourism board installed a heated bus stop as part of its ‘The Beach Looks Good on You’ campaign. Commuters could lounge on beach-inspired benches and received free sunglasses and Metro cards.

2012 Print campaign - Silver National and District Addys, Gold Local Addys

2012 Print campaign - Silver National and District Addys, Gold Local Addys

2012 Print campaign - Silver National and District Addys, Gold Local Addys

Print campaign - New York Festivals, FIAP, El Ojo de Iberoamerica, Festival del Caribe

Print campaign - New York Festivals, FIAP, El Ojo de Iberoamerica, Festival del Caribe

Print campaign - New York Festivals, FIAP, El Ojo de Iberoamerica, Festival del Caribe

Print ad campaign - New York Festivals, Festival del Caribe, Communicators Awards

Print ad campaign - New York Festivals, Festival del Caribe, Communicators Awards

Print ad campaign - New York Festivals, Festival del Caribe, Communicators Awards