State Farm
Play today, Illuminate tomorrow
This initiative uses soccer to bring electricity to Latin American communities in need. It all begins with an online game in which players accrue points that go toward providing thousands of real soccer balls to communities in Latin America lacking electricity. There, kids play soccer with the donated balls, which have a unique feature: every 15 minutes of play generate three hours of power when a light is plugged into a socket embedded in the soccer ball.
Consumers engaged with the interactive games on State Farm's Facebook page for over 142,000 minutes in one month. The results were huge: State Farm saw U.S. Hispanic insurance quotes grow 44% and registered a 47% increase in sales.
ESPN X Games
The Hypemeter
The SapientNitro team invented HypeMeter—a real-time, interactive engine (live only during X Games events) that measures at-event, social, and mobile buzz to boil down each moment of X Games to a score from 1 to 100. Thousands of fans cheered together using Twitter, Facebook and mobile gaming—tapping a tablet or shaking a mobile phone—to add hype when the biggest moments happen.
The HypeMeter gave fans a new way to identify the biggest X Games highlights at a glance, while giving ESPN a new way to serve up their content. The activation helped drive considerable yearly gains for XGames.com—including site visits up 72%, page views up 99%.
BBVA Compass
#realfan Campaign
Two well-known NBA stars, Kevin Durant and James Harden, became the epicenter of this BBVA Compass #realfan social media campaign. The hashtag, introduced in conjunction with the launch of NBA Banking, encouraged fans to boast their fandom posting photos to instagram and twitter, while giving them the chance to win trips, NBA gear and memorabilia during the NBA All-Star Weekend. BBVA comfortably exceeded their marketing objectives just days after the program launch.
 Chrysler.com homepage |  Chrysler 200 Vehicle Page |
|---|---|
 Chrysler 200C Detail Page |  Fiat 500 Overview |
 FIAT 500C Detail Page |  FIAT 500 Turbo Detail Page |
 Jeep Grand Cherokee Detail Page |  Jeep Compass Vehicle Page |
 Jeep Patriot.jpg |
Chrysler Brands & Model Years
2014 Redesigned Sites
Chrysler's full brand and model website redesign took 7 months and required collaborative efforts from more than 40 SapientNitro's specialists including Project Managers, Content Strategists, Experience Designers, Information Architects, Designers, Copywriters and Developers. The redesigned sites delivered a seamless integration with new branding guidelines and assets and full compatibility with mobile platforms for Chrysler.com, Fiatusa.com and Jeep.com.
Content Strategy responsibilities included a wide range of tasks such as:
—Deployment of Content Matrices
—Content Population
—Content Inventory
—Asset Management & Governance
Verizon Wireless
Holiday Online Experience
As an extension of the main campaign construct "The Good More and the Not So Good More" about the 2014 Holidays, the LNC Digital Creative team engaged on sequential videos that kept telling the story with two possible endings: the good more, with a link to the online Verizon Holiday Experience, and the not-so-good-more, ensuing other funny situations from the TV story. This was an integrated approach (OLV, interactive videos, youtube-sourced social videos) to traditional seasonal sales, resulting in over 100,000 views and over 20,000 social interactions during the Holidays.
Verizon Wireless
Post Holiday Online Experience
As an extension of the main campaign construct "The Good More and the Not So Good More" about the 2014 Holidays, the LNC Digital Creative team engaged on sequential videos that kept telling the story with two possible endings: the good more, with a link to the online Verizon Holiday Experience, and the not-so-good-more, ensuing other funny situations from the TV story. This was an integrated approach (OLV, interactive videos, youtube-sourced social videos) to traditional seasonal sales, resulting in over 100,000 views and over 20,000 social interactions during the Holidays.
Ram Trucks
A journey to the 2013 Ram trucks
After a successful 2012 Hispanic-targeted launch for Ram Light Duty models, Chrysler decided to engage their Spanish-speaking audience the same way they reach out to English-speakers: in their own language.
SapientNitro's team created a series of 12 documentary-style online videos that would emotionally connect with loyal Hispanic Ram owners and published them across Ram-owned channels such as youtube, vimeo and Ram sites. These videos narrated the owners journey to the 2012 Texas State Fair Auto Show in Dallas, where they would be personally introduced to the new 2013 Ram models--which they actually loved.
 Introduction |  Project:ME |
|---|---|
 Project Editor |  Timelines |
BBVA Global
Facebook's Project:ME
SapientNitro helped BBVA launch a global Facebook-driven social campaign to not only increase BBVA's Facebook fan base while increasing conversions. That is, to garner not just followers but also customers. The campaign drove users' attention through tactical, need-based solutions such as buying a house, a car, going on vacations or retiring, all in a simple Facebook tab that ended up driving more than 35,000 new likes in record time.
Sony Ericsson
Follow the moon
The campaign Sigue La Luna (Follow the Moon), was inspired by Shakira's newest release at that time: the album "Loba" (She-Wolf). Dictated by the lunar calendar, the campaign tracks days in which a full moon will appear as key milestones to unveil new promotional phases for prizes, games, exclusive content and events - encouraging consumers to remain engaged and constantly coming back for more. In the end, consumers have the opportunity to meet and greet Shakira at an exclusive listening session in 2010.
Within 5 days, the site received 220,000 visitors. 130,000 of them downloaded the TV commercial and 10% of them entered the promotion, joining Sony Ericsson’s growing database.
Scion
Scion Xpressionism
The creative team picked up a bunch of awards including the coveted W3 (gold) for a microsite created for Scion that lets users "PIMP" a Scion using a killer 3D spray gun. The goal was brand interaction. The tactics included online, mobile, experiential, and social. The results... thousands of leads, fans, and minutes on site.