Strategy & Deployment | Content Ops.
Led implementation of Kapost to optimize content operations and governance, greatly improving content workflows, consistency, visibility and velocity, earning early adoption from stakeholders.
Web Content & Performance | LegalTech
Website averaged 1MM interactions per month, averaging 30% monthly sales lead conversion rates based on differentiated digital cross-channel executions -- an engagement rate 3x vs. industry average.
Digital Payment Solutions | FinTech
Spearheaded business pitch for Abanca (neobank, Spain), earning digital payments and loyalty programs businesses for novae, along with other key business pitches that came to fruition within 12 months.
Strategy & Thought Leadership | FinTech
Content plan ensuing the acquisition of FinTech robo-advisor Jemstep, which earned accolades from thought leadership and executive teams.
Institutions Discovery & Planning | Finance
In collaboration with Contently, I built a competitive analysis and thought leadership plan for Invesco's Institutional Asset Management team.
Business strategy | Airline Loyalty Program
Content deck for novae's business pitch of global digital payment and loyalty solutions to Avios, British Airways' loyalty program. Hint: we won the business!
Social Engagement Platform | Bank
In a nutshell, my contribution to a BBVA Compass social campaign. As a result, BBVA's conversion rates on their Facebook Fan engagement platform increased 130%.
Launch Strategy, SEO, SEM | 529 Plan
Content strategy and 360° actionable content plan for 529 Collegebound launch including SEO, SEM, content architecture and media integrations.
Content Model | 360° Digital Experience
Content model for Nascar during migration of website CMS, re-imagining content for the brand's entire digital and social landscape.