Strategy & Deployment | Content Ops.

Led implementation of Kapost to optimize content operations and governance, greatly improving content workflows, consistency, visibility and velocity, earning early adoption from stakeholders.


Web Content & Performance | LegalTech

Website averaged 1MM interactions per month, averaging 30% monthly sales lead conversion rates based on differentiated digital cross-channel executions -- an engagement rate 3x vs. industry average.


Digital Payment Solutions | FinTech

Spearheaded business pitch for Abanca (neobank, Spain), earning digital payments and loyalty programs businesses for novae, along with other key business pitches that came to fruition within 12 months.​



Strategy & Thought Leadership | FinTech

Content plan ensuing the acquisition of FinTech robo-advisor Jemstep, which earned accolades from thought leadership and executive teams.


Institutions Discovery & Planning | Finance 

In collaboration with Contently, I built a competitive analysis and thought leadership plan for Invesco's Institutional Asset Management team.

British Airways

Business strategy | Airline Loyalty Program

Content deck for novae's business pitch of global digital payment and loyalty solutions to Avios, British Airways' loyalty program. Hint: we won the business!


BBVA Compass

Social Engagement Platform | Bank 

In a nutshell, my contribution to a BBVA Compass social campaign. As a result, BBVA's conversion rates on their Facebook Fan engagement platform increased 130%.


Launch Strategy, SEO, SEM | 529 Plan

Content strategy and 360° actionable content plan for 529 Collegebound launch including SEO, SEM, content architecture and media integrations.


Content Model | 360° Digital Experience 

Content model for Nascar during migration of website CMS, re-imagining content for the brand's entire digital and social landscape.