Led implementation of Kapost to optimize content operations and governance, greatly improving content workflows, consistency, visibility and velocity, earning early adoption from stakeholders.
Website averaged 1MM interactions per month, averaging 30% monthly sales lead conversion rates based on differentiated digital cross-channel executions -- an engagement rate 3x vs. industry average.
Spearheaded business pitch for Abanca (neobank, Spain), earning digital payments and loyalty programs businesses for novae, along with other key business pitches that came to fruition within 12 months.
Content deck for novae's business pitch of global digital payment and loyalty solutions to Avios, British Airways' loyalty program. Hint: we won the business!
In a nutshell, my contribution to a BBVA Compass social campaign. As a result, BBVA's conversion rates on their Facebook Fan engagement platform increased 130%.
